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NEW YORK A jewelry campaign for the laddie set is proffering Peter Kim Jewelry bling as an immediate salve for sexual indiscretions.
In three print ads, Publicis & Hal Riney channels the high-fashion feel of other custom jewelers with a ribald twist—viewers who look closely will see that the gift giver has been caught red-handed.
“The obvious truth is that people do mess up, people feel guilty about it and make up for it by buying stuff,” said creative director Dominic Goldman.
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