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Superstar shortstops Derek Jeter of the New York Yankees and Nomar Garciaparra of the Boston Red Sox are paired in new commercials for FleetBoston Financial.
The effort supports Fleet’s online offerings: HomeLink with Quick & Reilly for personal banking and investing and OfficeLink for small business banking.
Ads were filmed at Cafe Victoria in Boston’s predominantly Italian North End neighborhood and show Jeter and Garciaparra — known to be close friends off the field — paying bills, researching bond funds and managing their charitable foundations online while trading barbs with comedian Jim Gaffigan.
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