Jenny Comes Lately to Hanes | Adweek Jenny Comes Lately to Hanes | Adweek
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Jenny Comes Lately to Hanes

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ATLANTA Actress Jennifer Love Hewitt has joined the lineup of celebrities appearing in a new ad campaign for Hanes that began in February, the company said.

Hewitt, best know for her role in the movie I Know What You Did Last Summer, is featured in a print campaign that launched in the June issues of several women's magazines. She is wearing the Hanes Perfect Panty in the ads. Future work will show her in Hanes' Daywear and Sleepwear collections.

Hewitt joins celebrities Michael Jordan, Matthew Perry, Marisa Tomei and Damon Wayans in the company's $50 million "Look who we've got our Hanes on now" campaign.

"Jennifer Love Hewitt is such a great fit for our new print campaign," said Sidney Falken, a Hanes spokesman. "Her energetic spirit and fun personality complement the versatility of the Hanes intimate apparel and sleepwear lines."

The Martin Agency of Richmond, Va., is responsible for the client's broadcast and print creative. Hanes is a property of Sara Lee Branded Apparel in Winston-Salem, N.C.