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CHICAGO J.C. Penney will break new TV spots during the 75th annual Academy Awards telecast on Sunday to showcase its new spring line, a company executive said.
The Plano, Texas-based retailer purchased 2 1/2 minutes of airtime during the Oscars, considered the female equivalent of the Super Bowl, with a combination of 60- and 30-second spots, said Patrick Conboy, J.C. Penney’s vice president, director of strategic marketing.
The spots from DDB Chicago continue the “It’s all inside” tagline.
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