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SAN FRANCISCO Butler, Shine, Stern + Partners has won the creative and media-buying business of backpack maker JanSport, the agency confirmed.
The winning shop said it would assume the duties from the incumbent, Omnicom’s DDB Seattle, and that it plans to market the JanSport brand beyond its student clientele.
“We’re very excited,” said Greg Stern, CEO of the independent shop in Sausalito, Calif. “This is a tremendously well-known and venerable brand. It’s an incredible opportunity for us and JanSport.”
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