Jamaica Tourist Board Nears Decision | Adweek Jamaica Tourist Board Nears Decision | Adweek
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Jamaica Tourist Board Nears Decision

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NEW YORK Five finalists await a decision this week from the Jamaica Tourist Board on its estimated $10 million advertising account after making final presentations last week, sources said.

The contenders are Interpublic Group's McCann-Erickson in Los Angeles and Foote Cone & Belding in New York, the 14-year incumbent; M&C Saatchi in London; MMG Worldwide in Kansas City, Mo. and New York; and Havas' McKinney + Silver in Raleigh, N.C., according to sources.

Travel in the Caribbean, which also includes Barbados, Puerto Rico and the Bahamas, declined 6 percent in 2002, according to the Caribbean Tourist Organization.

Paul Pennycook, Jamaica's director of tourism, was unavailable for comment.

The Jamaica Tourist Board spent nearly $10 million on ads in 2002 and almost $5 million in the first half of 2003, according to TNS Media Intelligence/CMR.