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NEW YORK Ford Motor Co.’s Jaguar has hired the team of Roth Associates in New York and Agency Assessments International in London to manage its $100 million-plus global creative review, which includes traditional advertising and direct marketing, sources said.
For several years, Roth and Agency Assessments have collaborated under a joint venture known as Global Assessments. Having a presence in the U.K. was a prerequisite for handling the job, since Jaguar Cars Ltd. is headquartered there and U.K
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