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SAN FRANCISCO-Actor and golf enthusiast Samuel L. Jackson makes his debut this week as the voice of Cobra Golf in a 30-second TV spot from Foote, Cone & Belding. Print ads for the $3-5 million effort launched earlier this year.
Keith Bruce, director of FCB’s sports marketing unit, said Jackson’s delivery represents the “voice of challenge” in the new spot, which positions Cobra Golf as a “sports brand for the all-around athlete,” with an attitude not unlike that of Nike or Adidas.
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