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About 1.3 million women will have bought homes in the U.S. by year’s end, according to the National Association of Realtors, up 42 percent from 2001—a telling indicator that do-it-herself may be a marketing idea whose time has come. Now, Barbara Kavovit, former construction exec and creator of tools for women, will showcase her products to a national audience via a new campaign for her Barbara K brand by McCaffery Ratner Gottlieb & Lane.
The New York shop breaks the effort today.
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