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NEW YORK DirecTV has moved creative and media chores on its ad account to Deutsch, the client has confirmed. Estimated billings are $120 million.
Deutsch and deutschMedia offices here and in Marina del Rey, Calif., will work on the business.
Creative chores return to Interpublic Group’s Deutsch after two years at Omnicom Group’s BBDO in New York. Media duties had been at Omnicom’s OMD since shifting from Publicis Groupe’s Starcom.
“Advertising can be like the mafia,” said BBDO North America chairman and chief creative officer David Lubars.
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