It's Not Size That Counts

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Foote, Cone roducing Vlasic’s new hamburger stacker pickle, a vegetable which averages 16 inches in length and 3-and-a-half inches in diameter in its unsliced form.
However, the new TV spot (shown here) will not show the unsliced pickle. The growing process is a company secret.
Breaking June 21 on network and cable TV and outdoor, the 30-second spot merely shows two juicy hamburgers side by side. One has a standard flat pickle, about the size of a quarter.

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