Hey, even some statues want to have fun.
A new TV spot for Red Robin Gourmet Burgers, by McClain Finlon Advertising in Denver, touts the restaurant chain's limited-time "Tiki Time" promotion with a statue of a frowning Tiki god who kvetches about his job.
"See this face?" he complains, mouth unmoving, as percussive music plays in the background. "This is my overworked, stressed-out face. Stop the volcanoes, save the village. It never ends."
The voiceover then touts "Tiki Time" at the restaurants, where one may enjoy treats such as the signature Teriyaki Chicken Burger, as well as a chance to win a trip to Tahiti.
At the end, the Tiki god still wears the same frown. "This is my chillin' at Red Robin face," he says. "Much better, don't you think?"
The spot retains the tagline, "America's gour met burgers and spirits."
Jeffery Martin, a co-creative director at the shop, said the idea was to create a mood that would convey the res taurants' festive atmosphere and food. "We wanted to keep it simple," he said.
The work broke this month and is running through July on net work television in seven Western states.
Red Robin is based in Greenwood Village, Colo.