It's The Inside That Counts | Adweek It's The Inside That Counts | Adweek
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It's The Inside That Counts

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What do McCann-Erickson Worldwide and Michael Jordan have in common?
Last month, both were honored in Interiors magazine's 20th annual Interiors Awards. The trade publication (owned by Adweek parent BPI Communications) recognized the basketball star's eatery as best restaurant and McCann's renovated 16th floor in New York as best large office.
Under the leadership of Eric Keshin, who was recently named chief operating officer of McCann in New York, the shop armed itself with a $1.6 million budget and hired the firm Resolution: 4 Architecture.
Architects were asked to redefine the space as a "creative presence technologically poised for the new millennium."
The end result: offices were opened and made more accessible, with shared workstations and clear walls that allow light.
The rehaul also included "Siamese" suites for art director-copywriter teams.
Sharing a pedestal with His Airness made Keshin a little giddy. "Does this mean I can retire too?" he asked.
--Hank Kim