It's a Family Affair at BofA Pitch | Adweek It's a Family Affair at BofA Pitch | Adweek
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It's a Family Affair at BofA Pitch

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Teams made up of executives from Omnicom Group and Interpublic Group shops flew to Charlotte, N.C., last week to present integrated marketing plans to Bank of America executives, the cli-ent said.

At stake is the $170 million con-sumer and affluent-market business, now at IPG's Bozell. The client is looking to move the creative account to one holding company to achieve a coordinated, multi-disciplinary approach. "We are challenging them to open up the doors to the total capabilities of their parent organizations," said Grant O'Neal, ad director for multicultural and general market.

Omnicom's team includes BBDO, Arnell Group, Organic and TargetBase, sources said. Arnell president Peter Arnell is said to have been a key presenter.

IPG shops include incumbent Bozell, DraftWorldwide, Siboney USA, Jack Morton Worldwide, Octagon, Weber Shandwick, GlobalHue and R/GA, sources said. Leading the pitch were IPG executive vice president and chief marketing officer Bruce Nelson, Bozell president Tom Bernardin and Draft chief executive officer Howard Draft, sources said.

The teams presented strategic and creative ideas to BofA chief marketing officer Catherine Bessant, brand and ad promotions executive Dan Rozelli, and O'Neal, among others. They will return to BofA on Oct. 21 to present adjustments based on client feedback, O'Neal said, with a final decision expected that week.

BBDO handles creative on BofA's Asset Management Group. Siblings Doremus and Arnell work on business-to-business and brand identity, respectively. Those accounts are not af fected. Bcom3's Starcom handles all of the bank's media, which is also unaffected.

Separately, Bozell bows a $25 mil lion campaign today to support the launch of the client's new Total Security Protection service, which is designed to give credit-card customers greater defense against theft, loss or unauthorized use.

In one of three 30-second television commercials, a man snatches a woman's purse. As the thief runs down the street, a red brick wall is drawn in his path to prevent his flight. In another spot, a teenage girl eyes a woman's purse at theairport. A red bank safe is then drawn over the purse to signify card protection.