Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The scuba-diving, disco-dancing George Washington–who helped introduce The Dan Rosenthal Co.’s $40 million advertising campaign for the U.S. Mint’s new Golden Dollar–is back.
The icon offers corny puns (“changing the face of money”), attends book club meetings, and assures his fans that losing the face-on-the-coin gig is, well, cool with him (“I know what you’re thinking. Why isn’t George on it?”).
The Bethesda, Md., agency had to find a way to raise the volume the second time around, so it tried harder.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in