Ford Motor Co. has a little more money to put into incentives this month, since it pulled a 30-second spot before it could run. The ad salutes Ford's win at the Indianapolis 500. Ford figured with so many cars powered by Ford engines in the race, victory was a lock. But it's arch-rival Chevrolet that gets to pat itself on the back in a new ad. When the checker-flag dropped, Ford did indeed have six out of the top seven cars in a field of 33. But Emerson Fittipaldi's winner was a Chevy, the GM division's sixth win in a row. Chevy, too, had an ad ready to roll from Lintas: Campbell-Ewald, and that will be running this month instead of Ford's.
Copyright Adweek L.P. (1993)