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NEW YORK Sex and the City may be long gone from cable TV, but Bacardi’s Island Breeze aims to tap into the urban chic image the series epitomized in ads starring Kim Cattrall.
Cattrall, who played all-star publicist and swinging party gal Samantha Jones in the series, heralds the arrival of Island Breeze as a spirit with “great taste and half the calories of traditional spirits.” In ads by Avrett Free Ginsberg, Cattrall shimmies and smiles her way through a party in a minimalist space while asking haute-looking partygoers what half the calories means to them.
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