IQ News: Virgin Radio Tops January Webcast Ratings | Adweek IQ News: Virgin Radio Tops January Webcast Ratings | Adweek
Advertisement

IQ News: Virgin Radio Tops January Webcast Ratings

Advertisement




London-based Virgin Radio (www.virginradio.co.uk) vaulted to the top of Arbitron's monthly Webcast ratings report (known as InfoStream), knocking Austin, Texas-based Texas Rebel Radio (www.texasrebelradio.com) out of first place into fifth. Streaming a Hot Adult Contemporary radio format, Virgin Radio is the first international Webcaster to join the Arbitron Infostream service.
Also making a strong debut on InfoStream was Internet-only Webcaster, Christian Pirate Radio (www.mycpr.com). While Christian Pirate Radio ranked No. 2 with 81,000 listeners, it has a long way to go to catch up to Virgin's 173,200 listeners.
In third place was last month's No. 2-ranked channel, Album Adult Alternative KPIG-FM (www.kpig.com) in Monterey, Calif., with 80,800 listeners. WGKX-FM (www.kix106.com), a Country station out of Memphis, moved up to fourth from sixth with 77,500 listeners.
Topping the rankers for the channel with the longest average monthly time spent listening was KPLA-FM (www.kpla.com), an Adult Contemporary station in Columbia, Mo., with 6 hours, 30 minutes. Internet listeners tuned in to Jazz station KPLU-FM (www.kplu.com) in Seattle for 5 hours, 25 minutes, ranking it second, followed by Country station WWQM-FM (www.q106.com) in Madison, Wis., with 4 hours, 52 minutes.
Infostream reports listening to 315 streaming media channels from 15 streaming media services representing about 20 percent of U.S. Webcasters and about 10 percent of all webcasters on the net. Arbitron measures Internet listeners by capturing all tuning to participating streamed media channels, who allow Arbitron to audit their server logs. Since its first monthly report in Oct. '99, Arbitron has added about 100 channels to its measurement service, most recently for this report, Virgin Radio, Akamai, PSINet, Ginger Online and Interland. n

Top 10 Internet Audio Channels Based on Monthly Total Audience, Jan. 2000
- channel - url - total - format - market
1 - Virgin Radio - www.virginradio.co.uk - 173,200 - Hot Adult Contemporary - International (UK)
2 - Christian Pirate Radio - www.mycpr.com - 81,000 - Contemporary Christian - Internet
3 - KPIG-FM - www.kpig.com - 80,800 - Album Adult Alternative - Monterey-Salinas-Santa Cruz
4 - WGKX-FM - www.kix106.com - 77,500 - Country Memphis
5 - Texas Rebel Radio - www.texasrebelradio.com - 70,900 - Album Adult Alternative - Austin
6 - ZDTV Radio - www.zdtv.com/radio - 62,400 - News Talk Information - Internet
7 - KCDU-FM - www.cd93.com - 48,900 - Modern Adult Contemp. - Monterey-Salinas-Santa Cruz
8 - ABC Radio News - www.abcnewsradio.com - 45,200 - News Talk Information - National
9 - WABC-AM - www.wabcradio.com - 41,700 - News Talk Information - New York
10 - KHYI-FM - www.khyi.com - 34,000 - Country - Dallas-Ft. Worth
10 - KNSX-FM - www.93x.fm - 34,000 - Alternative - St. Louis
Source: Arbitron InfoStream