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Four Points Digital, Chicago, has designed an online holiday promotion for 3Com offering users who buy modems a $50 gift certificate for music purchased from Web retailer CDnow.
The promotion, to run from Nov. 15 through Jan. 31, will be plugged in newspaper, television and radio ads, as well as banners on portals, including Yahoo!, AOL.com and Infoseek; entertainment sites such as Billboard Online, broadcast.com and the Rolling Stone Network. “We’re really trying to intercept the consumer at the right point to really motivate that purchase,” said Giana Pisellini, account director at Four Points Digital, which has been assigned regular project work from Santa Clara, Calif.-based
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