Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Sun Microsystems, Palo Alto, Calif., will take its new brand awareness campaign, “We’re the dot in dot-com,” online, and has hired Left Field, San Francisco, to make it happen. The 2-year-old interactive agency, founded by three Anderson & Lembke alumni, won the assignment, worth an estimated $5 million in media billings, after beating a field of 10. Other finalists included Santa Clara, Calif.-based USWeb/CKS and Lot 21, San Francisco.
According to Sun group advertising manager Karen Becker, the company was looking for an online strategic resource rather than simply an agency to take existing creative and put it online.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in