IQ News: Slate Helps Save The World Via GreaterGood | Adweek IQ News: Slate Helps Save The World Via GreaterGood | Adweek
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IQ News: Slate Helps Save The World Via GreaterGood

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Microsoft-owned Slate.com, the online 'zine covering news, politics and culture, today announces a strategic partnership with Seattle-based e-commerce network GreaterGood.com, giving GreaterGood.com's charity-related commerce offerings prominent placement in Slate's recently launched Slate Store.
Launched in February, GreaterGood.com has some 60 retailers under its aegis, including eToys.com, OfficeMax.com and Amazon.com. When shoppers go through GreaterGood.com to purchase products, the e-tailers kick back a percentage to the site, which in turn kicks back at least 5 percent of the transaction costs to any of 100 charities such as Special Olympics, the Nature Conservatory, and the Elizabeth Glaser Pediatric AIDS Foundation.
GreaterGood.com has secured anchor tenancy on the Slate site, so shoppers perusing the Slate Store can click through to GreaterGood.com, which offers a portion of its percentage to Slate. The charities get the same amount they would have had the user gone directly to GreaterGood.com.
"I think GreaterGood.com is a great fit for Slate," said Scott Moore, publisher of the Redmond, Wash.-based Slate. "The kind of people GreaterGood.com is trying to reach--well-educated, relatively high income people who are engaged in socially-conscious investing and charitable giving--those are the types of people that Slate attracts and that's the reason they were interested in us."
GreaterGood.com's executive vice president of marketing and sales, Katherine James Schuitemaker, said target users "are oriented around giving back their time and energy; they care about making a difference."
Slate was initially looking to add 10 to 12 e-commerce partners. "With this one deal with GreaterGood.com [however], we essentially sold out the entire store," said Moore, adding that Slate would make room for more e-commerce partners in the near future.