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Having absorbed the creative and technical DNA of recent acquisitions, Sapient today unveils a new identity. Since 1991, the Cambridge, Mass., firm has been a back-end helpmate for interactive shops with more design credentials than programming capabilities. Its purchase of San Francisco’s Studio Archetype last August signaled Sapient’s reinvention strategy. Sapient acquired interactive shop Adjacency in March, and those firms have adopted the Sapient name.
“As the market changed, we needed more than one or even two disciplines to help clients,” said Jerry A.
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