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The newly-formed Rich Media Special Interest Group, a non-profit industry organization for promoting rich media, has created the RMS Certification Program to facilitate the adoption of rich media among sites and media buyers.
The group, which formed last month with chapters in New York and San Francisco, hopes to educate the industry on specific uses of rich media and develop a seal of approval for sites that accept different technologies, said New York-based Unicast’s Allie Shaw, who serves as vice chair of the Rich Media SIG.
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