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Online discount clothing retailer Bluefly this week launches a seven-figure print effort positioning its e-commerce site as a “lifestyle” option.
A print execution breaks Wednesday in Time Out New York featuring the same dark and light blue tones that color bluefly.com. The new tagline: “The Outlet Store In Your Home.”
Bluefly hopes to build a name with consumers that gels with their desire to purchase discounted clothing from designers such as Tommy Hilfiger, Prada and Ralph Lauren.
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