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IQ News: Now-Live Gifted Solutions Looks Beyond Holidays

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Following a two-month beta test period, Scottsdale, Ariz.-based Gifted Solutions today will officially go live on a handful of its merchant partner Web sites. The online gift registry and e-commerce database management services provider's partners include Spiegel.com, PC Flowers & Gifts and Giftpoint.com.
Described as a kind of "Inktomi for online gift services" by Annette Webb Marino, the company's CEO, Gifted Solutions offers a suite of e-tools to help portals and e-commerce sites serve their users' online shopping needs. The company's proprietary gift-services engine allows Web sites to create private-label gift registries; wish lists; and multimerchant, multidestination shipping options when gift shoppers register to use the service.
Marino said there is no up-front licensing fee to partner sites, and revenue is generated on a transaction-based fee schedule that averages 2.5 percent.
According to Marino, Gifted Solutions' services target the annual $100 billion gift-buying market by "catering to online gift buyers' motivations and behavior."
Unlike other gift registry sites that attract users only when they need to register or purchase gifts, Gifted Solutions will generate repeat business throughout the year, Marino claimed. In addition to offering users e-mail event reminders and product recommendations, Gifted Solutions provides partner sites with shoppers' gift-purchasing histories to avoid duplicate gifts.
Marino said Gifted Solutions is in discussions with four of the top 10 portals.