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Furniture retailer Ikea quietly launched phase one of an ambitious Web site early this fall, and already the new media shop hired to produce the site has been dropped from the account.
Kelly Rodriques, chief executive officer of Novo Media Group in San Francisco, confirmed that his shop had been dropped from the assignment by Deutsch Inc., New York. Deutsch had hired Novo to a three-year deal in which Novo was a subcontractor to Deutsch, Ikea’s lead interactive agency.
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