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One winner will receive a trip to Paris (the film characters’ “final” destination), while 100 others will receive free movie passes. Additional marketing efforts include banner ads and references in Fandom’s weekly electronic newsletter.
According to Chip Meyers, president of Fandom.com, the site’s 1 million monthly users “can make or break a movie like Final Destination.”
That fact is not lost upon Gordon Paddison, vice president of worldwide Internet marketing and development for New Line.
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