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AdKnowledge Engage-d
CMGI company Engage Technologies, Andover, Mass., a provider of profile-driven Internet marketing solutions, said it will acquire AdKnowledge, a Palo Alto, Calif.-based provider of Web marketing management services for online marketers and agencies, in an all-stock transaction valued at approximately $193 million. By integrating Engage’s profile-based targeting, AdKnowledge customers will be able to target and analyze campaigns based on profiles of their target audience.
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NeoPlanet Enters Phase
NeoPlanet, the Phoenix-based developer of branded, Internet browser “skins,” tapped Phase2Media, New York, as its sales representative to sell rich-media advertising to NeoPlanet’s Internet Desktop, including the InfoBox, a persistent, built-in ad space, as well as bi-weekly pop-ups delivered to NeoPlanet’s 2.5
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