NEW POINTCAST CHIEF
PointCast last week named David Dorman, a former chairman, president and chief executive officer of Pacific Bell, as CEO. Dorman comes to PointCast from the post of executive vice president of SBC Communications, a $26 billion telecom company. Founder and chairman Chris Hassett dropped his CEO title in June.
MICROSOFT TO UNITE ADS
Microsoft has signed an exclusive deal with Accipiter to use that company's ad serving technology across all of its sites, including MSNBC, Expedia, Slate and online service Microsoft Network. Microsoft has been looking to coordinate the tracking, serving and auditing of advertising on its media properties.
BBDO BEEFS UP STAFF
BBDO Interactive, the North American new media unit of BBDO, has named Cindy Dale, former director of interactive marketing at Columbia House, vice president of interactive. She replaces Michele Madansky, who left the agency for Avalanche Systems.
JORDAN SITE DELAYED
Due to his minor injury, the debut of Michael Jordan's Web site was postponed until this week. The SportsLine USA site will carry a one-on-one virtual game, sponsored by Gatorade. Separately, Jordan teammate Dennis Rodman will get his own, first-ever site this week, developed by Athlete Direct, San Francisco.