It's WinWin For iTurf
New York-based iTurf, an online network for teens and young adults, and Boston-based WinWin.com, a data royalties network that rewards consumers for their personal information, today announced a partnership that will deliver targeted, personalized ads to individuals who register on the iTurf network. ITurf Web sites TheSpark.com and OnTap.com will host WinWin's technology that will pose relevant questions on an opt-in basis to visitors. WinWin will then serve micro-targeted ads based on the information users choose to submit.
News Site, Paper Pair Up
CBS.MarketWatch.com, a financial news site, and Financial Times, the daily newspaper covering European business, are partnering on a new Web site, FTMarketWatch.com, to cover the European markets. "Partnering with Financial Times gives us credibility in Europe," says Larry Kramer, president and CEO of MarketWatch.com. "It's the single best name in the financial world there." FTMarketWatch.com is currently in soft launch and is accessible through CBS.MarketWatch.com. It will officially launch June 17.
Mini MI:2 To Premier
With the film MI:2 continuing to cash in at the summer box office, Entertaindom.com, Warner Bros.'s Internet entertainment destination based in Glendale, Calif., today on the Net and in WB Studio Stores unveils Mission: Imp, a 10-minute satire starring Verne Troyer, who played "Mini-Me" in Austin Powers: The Spy Who Shagged Me.
Correction: In the 6/5 issue of IQ, the De Beers campaign featured one Unicast Superstitial creative. It posted a 5.16 percent average clickthrough rate