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IQ News: Deadline

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One Show For The Web
The One Club for Art & Copy, a nonprofit organization that annually hosts the highly regarded One Show, will hold its first-ever awards program dedicated solely to new media. Called One Show Interactive, the show will reward creative excellence in Web banners, alternative forms of online advertising, Web-based corporate images and promotional campaigns. The ceremony is scheduled to be held on April 29, 1998.

New Chunky Site
Campbell Soup Co., Camden, N.J., launched the second of its brand sites last week. Developed by Interactive Marketing & Creative Concepts, Dallas, www.chunky.com features football-related content and games, based on Chunky's NFL sponsorship and endorsement deal with Green Bay Packer player Reggie White. Campbell's next online launch, for Healthy Request soups, is due out this month.

Worldwide Kickoff
A promotion for World Cup Dream League, a fantasy league for soccer fans, will involve an integrated online and print campaign that is being billed as the largest in the world by Total Sports magazine, which is creating a site for the league. With banners and newspaper ads incorporating new information daily, the campaign is expected to reach approximately 500 million print readers and 78 million online users in 20 countries around the world.