It Takes iVillage
IVillage, New York, launches its twelfth content area today, Travel Channel. Aimed at female travelers, the site will include tips, chat areas and a place to book reservations. Sponsors, which also provide content and/or vacation packages, include: Bed & Breakfast Channel, Frommer's, Internet Travel Network, Liberty Travel, Travelon.com and Weather.com. IVillage is also negotiating sponsorship arrangements with a hotel and car rental chain.
And the Ads Go To...
Online ad auction firm Adauction.com, San Francisco, has selected Ingalls Moranville Advertising, also San Francisco, as its agency of record and today will launch a $2.5 million trade magazine and online campaign aimed at advertisers and media planners. The tagline for the campaign is "Opportunity Clicks."
"Girls" to Dish On MSG
Rainbow Media's entertainment channel, MSG Metro Guide, yesterday began airing film reviews from Concrete Media's Girls On Network in the New York tri-state area. Concrete Media, New York, and MSG Metro Guide also will pursue cross promotion opportunities between the Girls On Network for twentysomething women and MSG Metro Channels' Web site, msgmetro.com.