Newspaper Ad Swap
New Century Network and Real Media have signed an agreement that calls for NCN's 140 local news sites to use Real Media's ad management software, Open Ad Stream. In return, NCN will sell banner space on Real Media's sites. Real Media will focus on selling more elaborate content sponsorship packages.
Web's Top Sites
Relevant Knowledge today releases its November report of online audience traffic. According to the study, the top sites visited by persons age 12 and older are, in order, the sites of Yahoo, Netscape, Microsoft, Excite, America Online, GeoCities, Infoseek, Lycos, Microsoft Network and CNET.
Then There Was One?
According to a published report, the list of suitors for New York-based new media shop Avalanche Systems has been shortened to one: Razorfish. Though neither shop would confirm it, sources said Razorfish has sent a letter of intent to Avalanche.
Jumping Through Hoops
Organic Online, San Francisco, has been named interactive agency of record by Feld Entertainment to build the first-ever Web site for Ringling Bros., Feld's flagship property. The assignment also includes Feld properties Disney on Ice, Starlight Express, Sigfried & Roy and musical show Madhattan.