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Adidas-ESPN Kick Off
Adidas America, Portland, Ore., is joining with ESPN Internet Ventures, New York, on an ESPN.com sponsorship tied to the Major League Soccer playoffs, which begin this week. Adidas becomes title sponsor of an MLS Playoff Challenge promotion. Adidas agency Leagas Delaney, San Francisco, brokered the deal and will collaborate with EIV on content and design. It marks Adidas’ first-ever media buy exclusive to the Web.
Win A Home
RealSelect, Westlake Village, Calif., operator of Realtor.com,
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