Yahoo! Unveils Direct Program
Yahoo!, now defining itself as a global Internet media company, today launches a direct marketing program called Yahoo! Birthday Club which delivers e-commerce messages to registered users within e-mail greetings on their birthdays. Charter sponsors include retailer Eddie Bauer, travel commerce site Lowestfare.com, discount clothier Bluefly.com and golf superstore mammothgolf.com. Separately, the Santa Clara, Calif.-based Yahoo! will license content from online gaming network IGN, San Francisco. They will also have co-branded content pages to drive traffic between their sites.
New Streaming Ads Offered
Sausalito, Calif.-based AudioBase starting today will offer technology which can stream up to 80 minutes of audio content without the use of a plug-in, and host audio content. The company also announced that Yahoo! has approved AudioBase-enabled ads, which have been served in tests by MatchLogic, DoubleClick and NetGravity. Online ad networks AdForce and Flycast will sell the service.
Web Job Fair Targets Students
CollegeClub.com, the San Diego-based destination site for college students, today launches its first Online Job Fair, to run through April 29. More than 100 companies are participating, including auction star eBay and job listings sites Jobtrak.com and Monster.com. The site includes tutorials on resumes and job hunting.
24/7 Goes Direct
24/7 Media, New York, launched a direct marketing unit, 24/7 Direct. The company also named Ari Bluman to serve as national director of the new division.