It's the virtual cha-ching that sells millions of products every day, and as consumers gear up for the back-to-school season many will find there's only one way to stay in the latest fashions and accessories: it's called c-r-e-d-i-t. So in the spirit of indebtedness, IQ takes a look at the fortunes of credit card sites. Perhaps dispelling notions the kids are running wild with gold cards, it turns out it's the more mature 35-49 set paying by plastic in big numbers. And when you're done shopping, drop by icreditreport.com for the damage, er, details. Ouch.
Unique Visitors by Age, Credit Card Sites, May 1999
SITE / total unique visitors (000s)* / age18-24 25-34 35-49 50+
FirstUSA.com 1,517 185 422 654 220
Americanexpress.com 1,146 120 389 426 190
Discovercard.com 765 163 233 251 109
Nextcard.com 746 86 254 286 104
Icreditreport.com 212 27 62 73 40
*Includes all ages from 2+. **Excludes Icreditreport.com
Media Metrix defines unique visitors as the actual number of users who visited each Web site, without duplication, once in a given month. More than 40,000 individuals throughout the U.S. participate in the Media Metrix sample.