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Cogit.com, a San Francisco marketing company, today released RealTarget 2.0, a service that provides consumer profiles and behavior prediction to subscribing online businesses.
In its previous iteration, RealTarget supplied e-tailers with information such as a user’s age, gender, income, geographic area and past purchasing patterns on a given Web site. The new release adds to this existing package the ability to predict customers’ interests.
“RealTarget determines what kind of stuff someone would be interested in and sends the host site that information in a quarter of a second, making it possible for the host to send appropriate material immediately,” said Ralphe Wiggins, Cogit.com’s
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