IQ News: Clothing E-tailers Target Gen Y Shoppers With Banner Ad Freebies | Adweek IQ News: Clothing E-tailers Target Gen Y Shoppers With Banner Ad Freebies | Adweek
Advertisement

IQ News: Clothing E-tailers Target Gen Y Shoppers With Banner Ad Freebies

Advertisement

Banner ads for the apparel industry have racked up noteworthy impressions over the month of March. Hosiery maker Hanes' 6.4 million impressions lead the pack. Delias.com, a fashion e-tailer aimed at young women, follows with 3.5 million impressions.
"[The young women's market] is huge. Everyone wants a piece of the junior market," said Edgar Trinidad, a spokesperson for The Fashion Association, a New York-based non-profit organization that promotes the fashion industry. Trinidad said that it makes sense for apparel brands to target Generation Y online because "juniors spend a lot more time on the Web than other consumers," Trinidad said. "[Online advertising] strengthens the brand message."
So what are fashion hounds looking for when they shop online? Trinidad forecasts the fall trend to be more upscale fashion and a return to the '80s preppy look.
--Christine Sparta