IQ News: BMG's Conroy Tapped To Mold Worldwide Strategy

Kevin Conroy, who as senior vp of worldwide marketing and new technology has overseen BMG Entertainment’s new media strategy since 1998, has been promoted to chief marketing officer and president of new technology.
The new title gives Conroy the mandate to mold a cohesive, worldwide marketing view, both online and off, for BMG’s $4.7 billion music and entertainment business, which encompasses more than 200 record labels, 53 countries and 30 wholly owned music and lifestyle Web sites making up the Click2Music brand.
Conroy, who initially joined BMG in 1995 as head of marketing for BMG Entertainment North America, said a key focus will be to accelerate his staff’s international efforts, especially now that more than 30 countries have double-digit Internet penetration rates.