Frito Lay, Plano, Tx., last week launched a new site for Doritos that focuses on music. The site, called Loudest Band in the World, was developed by Box Top/iXL, Los Angeles.
Wired Digital and Millward Brown Interactive, both San Francisco, have teamed to offer advertisers a post-buy analysis of a campaign's branding effect. Subscribers to the new service will be charged $4,900 per quarter. Sharp Electronics, Chicago, tested the research in its first online campaign last fall.
Bloomberg, New York, has struck a content deal with Home Network, Redwood City, Calif., to provide the cable modem service financial content for its new financial channel. As part of the deal Bloomberg will provide business news, audio and video clips as well as financial tracking devices.
London-based Web design firm Webmedia last week reorganized, dropping its Web production services in favor of strategic consulting. Webmedia's clients have included the BBC and Time Out.
The Globe, New York, and Auto by Internet, Fort Lauderdale, Fla., have formed an alliance that makes the car site accessible through The Globe, a community site featuring chatrooms and bulletin boards. Ultimately, The Globe will develop an auto-centric community co-branded with ABI.
Yahoo, Santa Clara, Calif., and MCI, Arlington, Va., have unveiled plans for a jointly produced, fee-based Internet service offering called Yahoo Online powered by MCI. The service, due out in March, will be promoted in a cross-media ad campaign set to begin prior to the commercial launch. Yahoo will sell ad space on the service, while MCI will retain subscription income.
Classified Ventures has acquired Visual Properties, both Chicago. The former is a partnership between Times Mirror Co., Tribune Co. and The Washington Post Co.. Visual publishes online apartment listings. Comptetitor Cox Interactive Media, Atlanta, plans to rollout an online classified advertising marketplace, beginning with the Atlanta Journal-Constitution. Cox papers will follow in Austin, Tx., Dayton, Fla., and West Palm Beach, Fla.
A study by Find/SVP's Cyber Dialogue
reported that 11 percent of all online users trade stocks online on a regular basis; 30 percent bank online.