Microsoft's New York Sidewalk and New York-based promotional company PromoCart will once again blanket Manhattan with the outdoor black-and-white letter campaign created by Wieden & Kennedy, Portland, Ore. The campaign, which first launched last summer, will begin appearing on food vendor umbrellas this week.
Discovery Networks has selected Magnet Interactive Communications, Washington D.C., to construct a site for the cable network that permits local cable operators to access information about programming, audience research and ad sales partners.
Yahoo, Santa Clara, Calif., will launch Yahoo Sports on Dec.1, marking the company's first official sports news offering. The Sporting News will be its primary source of sports news.
Advertising network LinkExchange, San Francisco, has expanded its national sales efforts by opening a New York sales office.
In addition, the company is teaming with Chicago-based rep firm The Graffiti Group to handle some LinkExchange business through a new unit, Graffiti Interactive. LinkExchange will be the new unit's only client for one year.
Think New Ideas has launched a new look for Logitech's Web site. The redesign is phase one in a three-part assignment involving an intranet and extranet for the Fremont, Calif.-based computer attachments manufacturer.
In conjunction with this week's Internet Online Summit: Focus on Children in Washington, D.C., webnet-marketing, an Internet placement shop, launched a site to educate parents about online content. Infoseek, WebTV, Wire Networks and Yahoo have donated banners to drive traffic to the site--SmartParent.com.
Interactive Bureau, the New York-based new media shop founded by designer Roger Black, has joined with London-based public relations firm Lowe Bell Communications to open a London office of Interactive Bureau. Lowe Bell's holding company, Chime Communications, will maintain a 75 percent stake in the venture.
As a sponsor of the 1998 Olympic Winter Games, Coca-Cola, Japan, has launched a site for the February event in Nagano, Japan. Located at www.cocacola.co.jp, the site's features include athlete profiles and a virtual tour of the Olympic Village.