IQ News: Bits

-USWeb Corp., Santa Clara, Calif., acquired CKS Group, Cupertino, Calif., in a stock swap valued at $355 million. The new firm will be named Reinvent Communications. CKS chairman and chief executive officer Mark Kvamme is chairman of the new agency. Also, Fergus O'Daly, president of CKS New York, announced he has left the firm to start a consultancy, Fergus O'Daly Associates. -Western International Media confirmed it is purchasing a stake in Zentropy Interactive, both Los Angeles. The deal was first reported in IQ News, July 6. Terms of the deal were not disclosed, but Daniel Roth, chief strategic officer at Western, said that over time Western will take a full ownership stake in the firm. For now, Zentropy will operate as an independent business unit, taking a lead role in developing electronic commerce accounts for Western plus handling online media design and marketing duties. -Media buying agency Beyond Interactive, Ann Arbor, Mich., opened a San Francisco office to serve its West Coast clients. The agency recently started work on Primedia's sites for Seventeen, Modern Bride, New York and Automobile magazines. It also has hired Microsoft's Kevin Hermida as chief technical officer. -Yahoo, Santa Clara, Calif., will feature Amazon.com, Seattle, Wash., on many of its international sites including Europe, Asia and Australia. Amazon.com gets buttons on the site's front pages. The program, to roll out in the next few months, will add a German language Amazon.com site to the current English, French and Chinese offerings. -David Clauson, formerly senior vice president and worldwide account director at Foote, Cone and Belding, San Francisco, was named executive vice president of worldwide marketing at iXL, Atlanta. He founded the FCB technology division in 1991. Clauson is also chairman of the American Association of Advertising Agencies' Technology Committee. He will be stationed in Atlanta. -ESPN Internet Ventures, New York, refashioned its site, one of the most popular devoted to sports on the Web. Formerly ESPN SportsZone, the site has been renamed ESPN.com. New associate content partners include MountainZone.com, Tennis Week, SoccerTimes and U.S. College Hockey Online. TV and radio sports listings will eventually be added. Features such as a Java-based sports ticker have been removed from the site to increase speed. This week, an online ESPN.com store will go live on the site.

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IQ News: Bits

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