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-Modem Media.Poppe Tyson, Westport, Conn., has named Joe McCambley as worldwide executive creative director. McCambley joins MM.PT from his post as president of Thunder House, the interactive division of McCann WorldGroup. He also was Modem Media’s creative director from 1994 to 1996.
-StraightUP!, San Diego, Calif., has launched an Internet tracking and reporting application that reports actual sales, post-sales, net revenues and lifetime value of customers. The software also can integrate the results of offline advertising and promotional efforts.
– Home, Redwood City, Calif.,
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