€NBC last week said it would merge its Internet properties, which include NBC.com, NBC's Interactive Neighborhood, Videoseeker.com and a 10 percent stake in CNBC.com, with online community XOOM.com and NBC portal Snap.com. The merger will result in the formation of NBC Internet (NBCi) and will be housed under the umbrella of the Snap.com consumer brand. NBCi will acquire $380 million in NBC TV Network advertising over the next four years; they plan to sell an additional $500 million in advertising over the following six years. At the conclusion of the merger, NBC will own a 49.9 percent stake in NBCi and will name directors to six of the 13 board seats.
€Audience measurement company Media Metrix, New York, added 24 markets to its Local Measurement Service, used by advertisers, agencies and content providers for determining ad rates and targeting content. Markets include Atlanta, New York, Philadelphia, San Francisco and Los Angeles.
€ Fleet Credit Card Services, Horsham, Pa., will market its Visa and MasterCard brand credit cards via a targeted banner campaign across New York-based 24/7 Media's network. The agreement could generate up to $32 million for 24/7.
€Cond Net later this year will start to customize content for food site Epicurious.com, both New York, for the United Kingdom.
€Spree.com welcomed barnesandnoble.com as the exclusive bookstore to its e-commerce community.
€Yahoo!, Santa Clara, Calif., launched a "Specials" center on the front page of its Yahoo! Travel site. The area will market featured travel deals from Auto Europe, Dollar Rent A Car, Holiday Inn Hotels & Resorts, Hotel Reservation Network, Renaissance Cruises, The Travel Company and Uniglobe Travel Online. Airfare deals will also be offered from American Airlines. Separately, LastMinuteTravel.com, Atlanta, partnered with Continental Airlines, United Airlines, Radisson Hotels, Carnival Cruise Lines, Norwegian Cruise Lines, Renaissance Cruises, Travelscape and Globetrotters to post time-sensitive travel offers online. They also will have preferred banner ad sponsorships on the site.