IQ News: Analysis - Golden Age Of Wireless

With the explosion of handheld PCs and wireless phones in the U.S. market, advertisers are hoping to reach consumers anywhere, anytime.
In an ideal world, consumers would only receive ads for products and services that interest them. For online marketers, however, the promise of personalized, targeted advertising through profiling and opt-in programs has yet to be truly fulfilled. Indeed, many consumers already tune out banner ads on Web sites (witnessed through ever-declining clickthrough rates), and e-mail marketing efforts–while promising–too often resemble the noble marketing scheme’s evil twin, Spam.