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Sony Adds Advertisers
Eighteen advertisers, including American Express, Ford Motor Co., Lego, 3Com and CDnow, have made six-figure commitments to the Sony Online Entertainment network, New York. The new campaigns will appear on the network’s sites, which include areas devoted to Sony’s movie and TV properties, music sites from Sony Music Online and online gaming site The Station sony.com.
Be An Egghead, Too
Egghead.com, Seattle, is planning to launch an affiliate marketing network in December, modeled after
similar programs by BarnesandNoble.com
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