T.R. "Rocky" Shepard III, former publisher of Redbook, was named vp, network ad sales, at Hearst's HomeArts Network. . . . David Lalich has joined online classifieds network AdOne as president and CEO. Lalich was president of Reuters' AdValue. . . . BoxTop Interactive, Los Angeles, has named Chuck Copin senior vp, sales and marketing. Copin was executive vp, North America, of Asatsu/BBDO. . . . John Oberg, who was sponsorship and ad sales director at CBS Sportsline, has joined online gamer Simutronics, Rockville, Md., as ad director. . . . George Douaire has been promoted to vp of Peapod Interactive, Skokie, Ill, from director of sponsorship and media sales.