Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Interpublic’s formidable and mounting financial woes aren’t its only massive challenge. The holding company is defending nearly $4 billion in General Motors and L’Oréal billings, the latest in a series of high-stake reviews in which it’s been forced to defend big accounts—some lost to the operating entities that manage the media networks of WPP Group and Publicis Groupe. Now, IPG said it’s ready for a new approach.
Last week’s exit by two of its top four media agency executives was the beginning of “a repositioning of all our assets,” said IPG CEO Michael Roth.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in