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NEW YORK Interpublic Group, in a bid to catch up to competitors in the entertainment marketing field, is in final negotiations to acquire Translation Consultation & Brand Imaging, a three-year-old shop run by former Interscope Records honcho Steve Stoute, sources said.
IPG has made an offer to Stoute, a former partner at Arnell Group, and a deal could be done in a few weeks. The No. 3 holding company plans to buy Translation wholly and operate it as a freestanding entity, sources said.
As part of IPG, Translation would gain access to hundreds of clients and could expand beyond its sole office in New York.
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