NEW YORK Interbrew has expanded its relationship with Interpublic Group's McCann-Erickson, awarding the agency's Tag Ideation Group global creative chores on its Bass brand, the client said.
Universal McCann added media planning and buying in the U.S. Bass spent about $25 million worldwide on ads last year, sources said.
The work, which was moved into the New York-based McCann camp without a review, had been handled by crosstown shop Brand Architecture. The incumbent could not immediately be reached for comment.
McCann also handles other Interbrew brands, marketed by Norwalk, Conn.'s Labatt USA, such as Rolling Rock and Dos Equis. Universal McCann handles U.S. media for those brands.